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CLIP 8 Internet Enterprise: Glasses Direct CLIP 11 Marketing Mix: The Product CLIP 12 Place: The Tossed Approach

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CLIP 8 Internet Enterprise: Glasses Direct CLIP 11 Marketing Mix: The Product CLIP 12 Place: The Tossed Approach
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10 mins 34 secs Three years ago Jamie was in university. Today he's the boss of a £3 million company. The secret of his success - selling glasses online.

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12 mins 34 secs So what's the secret of a successful product? Case studies include Innocent Drinks' smoothies, Tossed's salad bar service and Arcam's upmarket DVD player.

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11 mins 09 secs Critical to the marketing of the Tossed salad bar chain are its high street outlets. Bold design thinking helps them stand out from the crowd.

CLIP 13 Promotion: The Innocent Way CLIP 14 Product v Market Oriented: The Brompton Bicycle CLIP 15 Marketing Dilemmas: Falling Profits

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CLIP 13 Promotion: The Innocent Way CLIP 14 Product v Market Oriented: The Brompton Bicycle CLIP 15 Marketing Dilemmas: Falling Profits
With our clips library you can buy clips on DVD (£15 each) or stream from the internet streaming options

7 mins 20 secs Innocent Drinks' novel approach to advertising. Home-made TV ads and print ads with cheeky messages illustrate its "homely, honest" style.

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10 mins 04 secs Brompton Bicycle's marketing manager wants them more "market-focussed". But a commitment to engineering remains key to its success.

With our clips library you can buy clips on DVD (£15 each) or stream from the internet streaming options

11 mins 57 secs What should computer firm Logical Friends do about falling profits? Cut sales costs, buy a competitor - or axe the MD's internet café project?

CLIP 92 Starting Up: The Internet Business CLIP 94 Starting Up: The Fitness Business

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CLIP 92 Starting Up: The Internet Business CLIP 94 Starting Up: The Fitness Business
With our clips library you can buy clips on DVD (£15 each) or stream from the internet streaming options

15 mins 31 secs Spoonfed is a web-based guide to events in London, set up by two students in a basement. This is the story of how they solved the problems of starting up.

With our clips library you can buy clips on DVD (£15 each) or stream from the internet streaming options

10 mins 46 secs Penelope Fitstar is a tiny fitness business aimed at helping new mothers to get fit. But founder Louise is aiming for a global brand with franchises everywhere.

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