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FILM: Setting Up A Small Business
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FILM: Managing Change In Organisations
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FILM: Change & Disruption: An Amazon.com Case Study
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39 mins, 2020 Real-world case study points out key lessons in how to start your own business.
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36 mins, 2018 It's change or die in the modern business world. But do you manage change?
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28 mins, 2018 The rise and rise of Amazon.com is the classic case study in disruptive innovation.
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FILM: Global Change Strategies: The Car Industry
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FILM: Google: The Trouble With Success
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FILM: Marketing Strategy Case Studies: Tesco - Triumph & Tragedy
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28 mins, 2018 The history of change in the car industry is a mirror to the history of capitalism itself.
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28 mins, 2016 The amazing rise of the high-tech giant. Marketing strategy, HR and ethics.
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27 mins, 2015 How did Tesco become a supermarket superpower? What caused its decline?
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FILM: Marketing Strategy Case Studies: The Starbucks Experience
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FILM: The Marketing Series 7: The Marketing Mix: Promotion
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FILM: The Marketing Series 4: The Marketing Mix: Product
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27 mins, 2015 How did Starbucks become the world's largest coffee house chain? Good citizen or corporate villain?
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30 mins, 2013 The Promotional Mix: Advertising, Direct Marketing, PR, Sponsorship, Point Of Sale, Above and Below The Line
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31 mins, 2013 Value analysis, product life cycle, Boston Matrix plus case studies
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FILM: The Marketing Series 5: The Marketing Mix: Product Case Studies
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FILM: The Marketing Series 6: The Marketing Mix: Price
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FILM: Fair Trade And Chocolate
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22 mins, 2013 Marketing Mix case studies, including Skoda, Mars, Cadbury’s, Call Of Duty.
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35 mins, 2013 Pricing strategies, with a wealth of case study material.
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30 mins, 2010 The story of Divine Chocolate.
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FILM: The Marketing Series: 1 The Internet Revolution
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FILM: The Marketing Series: 2 The 4 Ps & Beyond
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FILM: The Marketing Series: 3 The Power Of The Brand
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31 mins, 2010 How technology drives marketing change.
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28 mins, 2010 How relevant is the classic marketing mix today?
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28 mins, 2010 How brands work and what makes a brand successful.
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FILM: Responsible Corporations?
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FILM: The Entrepreneurs 1: Tossed
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FILM: Fair Trade In Action
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23 mins, 2010 Human costs of tobacco marketing.
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27 mins, 2009 A salad bar chain start-up.
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29 mins, 2008 The story of fashion firm People Tree.
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FILM: Marketing A National Park: Snowdonia
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FILM: The A-Z Of Customer Service
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FILM: Cola Conquest I: A Classic Marketing Story
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27 mins, 2009 Who markets the mountains?
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29 mins, 2008 Examples of customer care in action.
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42 mins, 2008 How Coca-Cola built its brand.
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FILM: Cola Conquest II: How Coke Took Over The World
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FILM: Converging Technologies
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FILM: The Green Pioneers
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39 mins, 2008 The story of a globalised business.
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31 mins, 2008 Mobile phones, games consoles and the internet.
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32 mins, 2008 Companies with a green USP.
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FILM: Black Gold: The Coffee Business
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FILM: Innocent Drinks
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FILM: McLibel: McDonald’s PR Disaster
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45 mins, 2007 Fair trade vs the multinationals.
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27 mins, 2006 An in-depth look at Innocent Drinks.
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54 mins, 2005 Two people take on a multinational.
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FILM: What's Going On In Market Research?
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FILM: The Marketing Mix At Tesco
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FILM: The Marketing Mix Explained
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28 mins, 2005 Market research and the role of ICT.
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30 mins, 2003 A supermarket with too much power?
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25 mins, 2002 The four Ps - and more!
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FILM: The Language Of Advertising
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FILM: Marketing A Hotel
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FILM: Marketing Holidays
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30 mins, 2001 Classic ads and how they work.
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25 mins, 2001 Case study of a seaside hotel.
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25 mins, 2001 Case studies of travel firms.
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FILM: The Marketing Mix At Häagen-Dazs
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FILM: What Is Marketing?
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FILM: Marketing On The Web
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32 mins, 2001 The battle for ice cream sales.
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32 mins, 2001 Provocative guide to consumerism.
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28 mins, 2000 Selling products on the internet.
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FILM: The TV Advert
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FILM: Marketing A Service
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FILM: Marketing Decisions
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32 mins, 2000 Lara Croft and Lucozade.
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33 mins, 1999 Case studies include the Co-op Bank.
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33 mins, 1999 Three firms face critical choices.
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FILM: Niche Marketing In Sportswear
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FILM: Marketing A Theme Park
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FILM: The Marketing Mix At Cadbury's
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35 mins, 1999 UK companies adapt to survive.
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35 mins, 1998 Alton Towers launch a new ride.
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35 mins, 1998 The launch of a chocolate bar.
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FILM: Keeping The Customer Satisfied
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FILM: What Is Marketing Research?
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FILM: Marketing Research In Action
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32 mins, 1996 Can a travel firm improve its customer care?
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27 mins, 1996 Clear guide with case studies.
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35 mins, 1995 How a US firm uses research.
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