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FILM: Responsible Corporations?
FILM: Responsible Corporations?
 



DVD (schools and colleges) [£47.00 plus VAT]
DVD (universities and businesses) [£97.00 plus VAT]
1 year streaming (schools and colleges) [£23.50 plus VAT]
1 year streaming (universities and businesses) [£43.50 plus VAT]
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23 mins, 2010

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Key Topics
  • Multinational Companies
  • Corporate Social Responsibility
  • Marketing
  • Health
  • Developing World
Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world.

HUMAN COSTS: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young.

MARKETING: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smokers.

CORPORATIONS: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked.

DVD EXTRA: "Profits Before Health?" - interview with a representative of anti-smoking charity ASH.

Full series:
Responsible Corporations? Google, Apple Computers, News Corporation
Responsible Corporations? Primark, RBS, Drugs Industry
Responsible Corporations? BAE Systems: The Arms Maker
Responsible Corporations? The Cigarette Business
The Power Of A Multinational: Monsanto