23 mins, 2010        [password required] Key Topics Multinational Companies Corporate Social Responsibility Marketing Health Developing World Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. HUMAN COSTS: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. MARKETING: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smokers. CORPORATIONS: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked. DVD EXTRA: "Profits Before Health?" - interview with a representative of anti-smoking charity ASH.