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FILM: The TV Advert
DVD [£47.00 plus VAT]
One Year Streaming Subscription [£23.50 plus VAT]
Three Year Streaming Subscription [£47.00 plus VAT]
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32 mins, 2000
How computer game heroine Lara Croft became the star of the Lucozade TV advert.
Lucozade began life as a drink for sick people, but marketers hope Lara Croft will help change its image. The video follows the process of making the advert, from the brief to final production.
A specialist media agency plans out where it will be aired. Buying a space in the commercial break during Coronation Street gets Lucozade 20% to 30% of all 16-34 year olds in one shot. The ad makes great play of it being an energy drink, but how good is it for your health?
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