(Your shopping cart is empty)
FILM: The Marketing Mix At Cadbury’s
DVD [£47.00 plus VAT]
One Year Streaming Subscription [£23.50 plus VAT]
Three Year Streaming Subscription [£47.00 plus VAT]
IF YOU ORDER "DVD"
we will send you the DVD
IF YOU ORDER "STREAMING"
we will email you a password on receipt of order
(film can be viewed through this website)
Support materials are also available for this film:
Printed Book [£20.00 plus VAT]
35 mins, 1998
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products.
Fuse benefits from the Cadbury name - the “masterbrand”. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays a key part. The launch of the new bar gets TV, radio and press coverage. The launch is a great success - but does the world really need another chocolate bar?
Send Us Feedback
RVM Web Design