47 mins, 2007        [password required] Key Topics Multinational Companies Globalisation Fair Trade Economics Multinational coffee companies now rule our shopping malls and supermarkets and dominate an industry worth over $80 billion. But what price are African farmers paying for the price of our coffee? THE CO-OP: Tadesse Meskela is a man on a mission: to save 74,000 struggling Ethiopian coffee farmers from bankruptcy. Tadesse is manager of the Oromia Coffee Farmers Cooperative Union. Globally two billion cups of coffee are drunk every day. But Ethiopian coffee farmers get a tiny fraction of the price paid for a cup of coffee by the western consumer. THE MULTINATIONALS: Four multinational companies dominate the world coffee market - Kraft, Nestle, Proctor & Gamble and Sara Lee - and giant coffee shop chain Starbucks is making big money from its customers. But life in Sidama, Ethiopia, from which the US multinational gets its coffee, is grim. A famine is in progress, and the low price of coffee is making people poorer. FAIR TRADE: Meanwhile co-op manager Tadesse is in London putting the case for fair-traded coffee. But competition for space on the supermarket shelves is intense. Developing world countries argue the rules of global trade are biased against them, and bodies like the World Trade Organisation hold out little hope of change. DVD EXTRAS include the full uncut 78 minute film, background information on the coffee trade, and interviews with the directors of the film.