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FILM: McLibel: McDonald’s PR Disaster
DVD [£47.00 plus VAT]
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54 mins, 2005
What happens when you criticise the world's most famous multinational company? This is the story of two people who took on McDonald's in what became the biggest corporate PR disaster in history.
The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising McDonald's. McDonald's turns its £10 million legal team on them.
The case comes to court. With no money, Steel and Morris have to defend themselves. Argument rages over the healthiness of McDonald's burgers, the conditions of its workers and the welfare of its animals.
Does McDonald's unfairly target children with their TV advertising and marketing tactics? Or is this just standard business practice? One ex-Ronald McDonald explains why he quit promoting hamburgers.
McDonald's wins the legal case - but not the battle of the headlines. This film is about the importance of free speech at a time when multinational companies have become more powerful than countries.
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