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FILM: Making The Difference
DVD [£47.00 plus VAT]
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Three Year Streaming Subscription [£47.00 plus VAT]
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20 mins, 1992
As more and more businesses become international, so the risk increases of cultural misunderstandings. And it's not just a question of the language barrier: many other problems can arise.
RESULTS V RELATIONSHIPS:
In the west people believe in "getting down to business"; elsewhere it's more important to first establish a relationship.
Across the world there are widely different attitudes to time and what it means to be late.
The simplest gesture can cause great offence. Attitudes to women: different cultural attitudes can make doing business difficult for the unwary.
YES MEANS NO:
People in some cultures hate to say no even when they want to say no.
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