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FILM: Designing For The Market
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29 mins, 1994
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This is the story of an attempt to design a new kind of wheelchair. It explores the issue of mass-manufacturing for the disabled and questions the capacity of private firms to cater for such needs.
Physiotherapist Pauline Pope is working on SAM - a wheelchair to use with children with cerebral palsy. But they can only produce SAM on a costly, one-off basis.
She needs someone to manufacture the new chair in large quantities. Working with a senior designer for the leading wheelchair manufacturer Sunrise Medical, she produces a prototype for the new SAM.
Eventually, there's one last problem. Sunrise Medical won't actually go ahead and manufacture SAM unless it can prove it will make enough money on it - and that is by no means certain.