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FILM: Always Coca-Cola
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29 mins, 2006
For years the huge multinational Coca-Cola company has sold itself through an image of love and global harmony. But what's the reality behind the image?
COKE IN GERMANY:
Coke got over 10 million euros in government grants to come to a region of high unemployment in East German. But now it's closed seven of its bottling factories and hundreds of jobs have been lost. Workers believe they are victims of globalisation as the multinational organises itself to employ fewer and fewer people. Meanwhile, Coke's bottled water has got it into trouble, too - most famously the Dasani fiasco in Britain.
COKE IN INDIA:
Coca-Cola also faces anger in the developing world. Farmers in India believe one of Coke's factories is polluting their water supply. Others feel Coke's factories are unfairly using up a precious resource - to produce a bottle of Coke requires a litre of water. In villages near Coke's factories water levels have dropped by 60 metres.
WORKING FOR COKE:
Coke is also accused of poor treatment of its Indian employees. Workers receive around 50 cents for a 12 hour shift. They have no unions and employees who protest are sacked. One worker complains of not being compensated for a serious industrial injury. He appears at the Coke factory every day, and every day he's turned away.
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